Audience feedback

I have shown my video to two different classes; one group of 6th form students aged 17/18, and one group of year 7's and 8's. I decided to ask these different age groups in order to establish the ways in which people will interpret our video and the effect age has on how the video is received. I feel that this is important, as towards the beginning of this project I created a poll about target audience and came to the conclusion that our video should be focused at both genders between the ages of 14 and 20. Therefore speaking to people who are and are not within this age range will allow me to assess whether we have successfully made a video which will appeal our target audience.

This is Vicky. She is 17 years old and likes alternative music. She enjoys listening to music through Spotify and watching music videos on YouTube. I was able to quickly get feedback from her as she could access our video through Facebook and then gave me feedback through chat. She felt that my three products work really well together due to the use of the map background and the font included in my video, advert and digipak. She said that she likes the storyline within our video and she felt a lot of sympathy for Jono. She also praised the editing and transitions within our music video as she said it flows well and although the storyline is fragmented it is clear what is happening and she found it easy to understand how the story was developing. She really enjoyed our video and felt that our chosen song was really catchy and enjoyable.

This is Amber. She is 16 and likes rock music. She loves going to see bands and she prefers buying physical CD's to digital downloads as she likes to collect albums so that bands and artists can sign them when she goes to gigs. I spoke to her in person in order to get feedback. She really enjoyed our video as she loves the song and liked our choice of actors. She also liked the use of maps throughout all three products as she had never seen a product which uses maps before and therefore she felt that our products would stand out from others. She also said that the genre of music was clear from the moment she saw my digipak as she instantly picked up on the maps representing freedom and knew that the music would be indie.



I visited a lower school tutor group in order to find out what younger people think about our music video. Each child wrote down all their thoughts about the video and handed them to me, as I felt that this would give them the chance to give more honest feedback. The majority of the students first noticed the font in the title scene; they liked the "swirly" writing used for the artists name and song title. In addition many of them pointed out the use of pastel colours in the image of the map and said this was pretty and matched the music. One of the main comments which a lot of the students made is that the song is very easy to listen to as they described it as "cool" and "pretty"; this suggests that the song we have chosen can be enjoyed by a wide audience. Many of them gave all positive feedback and wrote that the shots flow well, the storyline is interesting and emotional, and that they liked the romantic scenes. 

However some of the male students felt that the video was slightly dull due to the romantic storyline; however this was expected because our target audience is 14-20 year olds, so I believe we have created a product which is most suitable for this age range as some younger children seemed to find the video boring because they are not as interested in love and relationships and therefore can't really relate to the storyline. Therefore I feel that this feedback shows that our video is most suitable for our target age range. However I have also found out that all the girls in the class liked it, although they are only about 12 years old, the majority of the girls said that they liked the romance and some wrote about wanting a relationship like the couple in the video. This shows that girls younger than my target age range can still enjoy our video; this is possibly because girls mature more quickly than boys, therefore the girls found it easier to understand the storyline and the connection between the song and the shots, therefore meaning that girls younger than about 14 can still enjoy the video.
Following the screening of my video, one of the students went home and watched the video again. She only realised the second time she watched it, that the new boyfriend is introduced during the bed scene. After she realised this she understood the storyline, as before she did not realise that Jonny was the ex and Tom was the new boyfriend. This could suggest that our video fits well with the genre as the story is not totally clear and obvious; whereas many music videos have a clear storyline and the audience can make assumptions about what will happen. However our music video subverts this convention as it makes the audience question what is happening in the video and there is the possibility of finding deeper meaning in many of the shots. This is a USP (unique selling point) of our video because the audience can watch it many times and not necessarily get bored of it because each during each viewing there is the potential to notice more details about the story and find deeper meaning within each scene.