Throughout the planning and construction of my three products, audience feedback has been a great deal of help as it has aided my decision making and helped me learn about my audience in order to ensure that I was creating products which would be appealing to our target audience and promote the video successfully. Our target audience was initially thought to be just teenage girls, however my poll suggested that we should also aim it at boys as well; therefore we decided to aim our video at people of both genders between the ages of 14 and 20. As I am in sixth form I can easily access many people who are within this group as I am able to speak to year 10/11 students and people within sixth form. As I was able to speak to many students I have received reliable, useful and encouraging audience feedback from my target audience; therefore allowing me to make the right choices and focus my products on this audience.
When we first chose the song, we wanted to ensure that it would be enjoyed by our target audience, therefore I decided to put two polls on my blog in order to find out what genre of music the audience felt the song fits in with - this helped to ensure that our chosen song did belong to the genre of alternative / indie rock which we chose to look at. Soon after this I created a poll asking who our audience felt the song was most suited to; the results shows that the majority (10/11) of our audience felt that the song is most suited to teenage girls. However one person believed that both genders would like the song; therefore we decided to open our target audience from just girls, to both genders.In addition I decided to ask my audience for their views about the song we had chosen, and I constructed a video using Movie Maker showing their feedback about the song Like We Used To by A Rocket To The Moon:
This feedback ensured that we had chosen a suitable song which could be enjoyed by our target audience. The choice of song was essential for this project as it has to fit with our chosen genre of indie/alternative rock so that we can use the conventions of the genre in order to create a music video suitable for the song and the genre.
I have created a presentation which shows many other ways in which audience feedback has assisted the development of my products:
Throughout the creation of my three products I have learned that audience feedback is essential. A text is constructed by the directors and producers, but actually has no meaning until it is decoded by the audience. For this reason it is vital to constantly ask audience members for feedback about ideas, plans, products and decisions. An audience bring their own experiences, opinions and expectations to a video and therefore everyone interprets texts differently; I had to ensure that my products could be understood by my target audience and it is also important that they can be enjoyed by the audience as well. Audience feedback is the most efficient and successful way that I can make sure my products are as appealing as possible.
Web 2.0 has been essential in gaining audience feedback as it has allowed me to directly access my target audience through social networks such as Twitter and Facebook which are highly popular amongst people between the ages of 14 and 20. Therefore these sites have been very helpful throughout my project as they have allowed me to ask for feedback from people within my specific target age range. With the development of technologies, social networks have become a vital part of the marketing process of music videos within the music industry, as celebrities and record labels can quickly access a large group of fans in order to create an online 'buzz' about a product and therefore promote the video, artist and record label all at the same time. I have done this by uploading my video to YouTube and then posting the video and ancillary texts on both Twitter and Facebook in order to allow a mass audience to access my products and give me feedback about my work.
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