How effective is the combination of your main product and ancillary texts?
In order to create a sense of cohesion between my three products - music video, digipak and advert - I had to include as many similar themes with each product as possible. It is conventional within the music industry to have some very clear similarities between albums, videos and advertising because this allows the target audience to connect to all three products and notice a theme throughout; this would enable an audience member to easily recognise the album in a shop or online, based on an advert they had seen.
I have created a Prezi which shows the ways that I have made my three products connect:
In addition, I have also spoken to some members of my target audience in order to find out whether they believe my products connect and work well together.
This audience feedback suggests that I have successfully created a sense of cohesion between my music video, advert and digipak, as the audience members can see a clear connection between the products. For example all four people picked up on the use of the same font for the artist name, the use of maps within all three products, the guitar featured in the three products which shows that Jonny is the artist. In addition they also noticed aspects such as Jonny wearing the same clothes during the rain scene and in my ancillary texts, and the use of polaroids within the video and the digipak. Overall I feel that my three products work well together and have clear connections which would allow my audience to recognise that they are all related.
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