Target audience

Last month I put a poll on my blog asking wether viewers believe that our chosen song by A Rocket to the Moon is most suited to a target audience of females between the ages of 14 and 20. From this I found that out of 11 answers, 10 people agreed that this target audience was ideal, which shows that our audience is most likely to be teenage girls. However one person believed that our target audience should be the same age range but both genders instead of just females, after taking this into account we realise that we will need to make our video, poster and album cover appealing and suitable for both genders as we should not limit our audience because if this was an official video then it would be essential to reach a wide audience in order to create a buzz about the video, bring in viewers and make a profit.