Friday, 14 December 2012

Ancillary - key terms


I have created a 'Wordle' map to show they key terminology which relates to the promotional package we are required to create. These are all words which I will need to consider when planning and creating my poster and album cover. Many of the words relate to the creation process, such as 'editing', 'framing' and 'picture quality', it will be important that I bare these in mind in order to ensure that my final products are appealing and eye catching. Other words focus on things which I will need to include on my promotional products, such as 'website' and 'font'. In addition I will also need to show a 'connection' between my video and my poster; there will need to be cohesion. During the planning stage I will need to carry out 'research', 'deconstructions' and 'sketch' out my ideas. In order to create a successful package I will need to remember to consider 'target audience' and 'cross media promotion' as these will be essential in creating a buzz about our video; if this was an official project cross media promotion would encourage the audience to watch the video and buy the album. I will create a 'digipak' as this is just like an album cover but it folds away and often includes more images and extras such as 'artist information' and 'lyrics', this will be more popular with my target audience as it will be more visually appealing and will also be more environmentally friendly because there is no need for a plastic album case. 


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