Research about our target audience

Within the following video which I have put together, Kaylee and I have interviewed some teenagers, as they will be our target audience, in order to find out how often they watch music videos and what type of genre and music videos they enjoy. We also asked them about the genre of indie/alternative rock as I believe this will give us an insight into what type of bands they believe fit into this genre and this will help to ensure that our chosen song fits with the genre.



From this we learned that our target audience tend to watch music videos on a daily basis. The people we spoke to had varied favourite genres of music, however we have established that it is very common for people who like a certain genre may also enjoy similar genres, for example the first person in the video, Vicky Carter, said her favourite genre is "electro pop rock" which is a mix of many genres, however she enjoys most alternative rock bands and particularly likes alternative rock bands. The majority of our audience felt that romance storylines were most appealing, nevertheless some people also felt that an action video would be very appealing. There was a mix of feedback about what attracts our audience to watch a video - some felt that the song/band itself would draw their eye, however others decided that a video with attractive people in it would be most appealing. From this it is clear that Kaylee and I will need to include many shots of the artist singing/playing in our video, and it will also be important to chose attractive actors and make them look as appealing as possible; even though many people would argue looks are not important, the majority of teenagers (our target audience) place a lot of importance on looks and would therefore be more likely to watch a video which includes attractive people. All of the people we spoke to felt that human actors were more appealing than animation; therefore we know that using real people rather than drawings or animated figures would be more suitable for our video and would be more likely to appeal to teenagers. During our feedback about the genre of indie/alternative rock our audience listed bands which they believe fit with the genre; earlier on in the year I created a Wordle listing bands which I believed belonged to the genre and our feedback has confirmed that teenagers class artists such as Fossil Collective, Mayday Parade, The Vaccines, Bombay Bicycle Club, The Maine and Jake Bugg as indie/alternative rock. Therefore I feel that I have a good understanding of the genre and I believed we have made the right decision in choosing the genre and A Rocket To The Moon's song - Like We Used To.