The genre of music which we have decided to focus on for our music video is 'Rock'. Within this genre there are many sub-genres and nowadays it is common for a band/artist to fit into more than one of these styles of music; it is difficult to categorise artsits as their music can combine a range of genres, therefore many modern rock music videos do not fit with the stereotypes of rock (such as dark colours). Below is a mind map of some of the most common sub-genres of rock music:
The sub-genre which we have chosen to create a video for is 'Alternative/Indie Rock'. I believe that by focusing on one particular aspect of rock music we will be able to target a certain audience and do detailed research about conventions of this sub-genre; therefore allowing us to create a video which uses and subverts specific conventions in order to make it appealing for the audience.
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